How Intelligent Search is Reshaping Product Discovery and the Future of PPC The landscape of online shopping is undergoing a profound transformation, driven by the rapid advancements in artificial intelligence. For many consumers, the traditional online shopping experience, characterized by… Read More »How Intelligent Search is Reshaping Product Discovery
In the modern enterprise, data is everywhere. It flows through every department, fuels every decision, and increasingly, determines market success. Yet, despite its undeniable importance, many organizations still treat data as an operational expense – a cost center to be… Read More »Data As An Asset > Data As An Expense
The Hidden Costs of Unnecessary Attributes In the increasingly competitive landscape of e-commerce and retail, product attribute management plays a pivotal role in defining the success of product taxonomies. One of the key dilemmas that data model owners and category… Read More »The Hidden Costs of Unnecessary Attributes
The difference between causation and correlation is often misunderstood when applied to product returns. Did the bad product data cause the return, or did bad product data correlate to increased product returns? In a rudimentary sense, all causations involve correlation,… Read More »Product Data and Returns: Causation or Correlation?
AI: The Personalization Powerhouse For years, marketers have dreamed of delivering highly personalized content tailored to each individual customer. The concept of creating unique experiences based on detailed customer personas was enticing, but the reality of manual content creation for… Read More »AI Resolves Personalization Human Capacity Limitations
Introduction to Product Data Syndication In today’s digital commerce landscape, product data syndication has become a critical component for manufacturers to sell their products outside of their own websites. The COVID 19 pandemic didn’t create this need, but COVID did… Read More »Why Is Product Data Syndication Such a Mess? Understanding the Need for Standardization
Introduction to PIM and PXM In today’s dynamic digital commerce landscape, the management and presentation of product information have become critical to business success. This leads us to two important concepts: Product Information Management (PIM) and Product Experience Management (PXM).… Read More »Understanding the Difference Between Product Information Management and Product Experience Management
Impacts of AI on Search – and more specifically Product Catalog searches I have been using ChatGPT and Gemini (formerly Bard) at a continuously increasing rate over the last 18 months. I try to use at least one of them… Read More »Impacts of AI Search
The most common use case for a Product Information Management (PIM) tool portrayed by those in the industry is all about syndicating data, whether that is to internal or external repositories. Getting data into an ecommerce platform, onto Amazon, into… Read More »The Integral Role of Product Data in the Customer Journey