Personalization

Product Data and Returns: Causation or Correlation?

by trailbreakers.ai

The difference between causation and correlation is often misunderstood when applied to product returns. Did the bad product data cause the return, or did bad product data correlate to increased product returns? In a rudimentary sense, all causations involve correlation,… Read More »Product Data and Returns: Causation or Correlation?

AI Resolves Personalization Human Capacity Limitations

by trailbreakers.ai

AI: The Personalization Powerhouse For years, marketers have dreamed of delivering highly personalized content tailored to each individual customer. The concept of creating unique experiences based on detailed customer personas was enticing, but the reality of manual content creation for… Read More »AI Resolves Personalization Human Capacity Limitations